Bachelor of Business (Tourism)

• Program Overview
• Career Outcomes
• Professional Membership
• Program Structure
• Program Requirements and Notes

Program Overview

Tourism is one of the world's largest and fastest growing industries. In Australia alone, the tourism industry employs 535,000 (6% of Australia's workforce) and is expected to generate 160,000 new jobs in the next 10 years. And what better place to study tourism than the Sunshine Coast-one of Australia's prime tourist destinations?

The Tourism program will provide you with specialised knowledge on the tourism industry with an emphasis on people skills, lifelong learning, effective communication, teamwork and innovative use of technology.

With a focus on both sustainable tourism and tourism enterprise, graduates will be well placed to play an important part in the expansion of the tourism industry, in large or small enterprises, private or public organisations. In studying tourism you will have choice, flexibility and control, and will graduate with a highly marketable degree.

Career Outcomes

Knowledge and skills acquired through the Bachelor of Business (Tourism) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on minor and majors chosen, opportunities exist in:

• hospitality (accommodation, restaurants, bars, clubs and catering)
• tourist attractions (natural and built attractions; events, festivals, leisure, sport and other special interest tourism activities; retail goods and services)
• tourism distribution (wholesale tour enterprises, tourism booking services and meetings, incentives, conventions and exhibition enterprises)
• tourism support (government tourism organisations in development and planning, information and marketing, non-government organisations, tourism education and training organisations)
• transport/travel (air, maritime and ground)

Professional Membership

Students and graduates may apply to the following professional bodies for membership: Australian Tourism Research Institute; Pacific Area Travel Association; Tourism Association of Australia; Council on Hotel, Restaurant and Institutional Education.

Program Structure

Core Courses

Code	Units	Title
2 required courses:
COR109	12	Communication and Thought
COR110	12	Innovation, Creativity and Entrepreneurship*

Introductory Courses

Code	Units	Title
5 required courses:
BUS101	12	Applied Research Methods
BUS102	12	Economics for Business
BUS103	12	Business Law and Ethics
BUS104	12	Managing the Organisation
BUS105	12	Marketing Theory and Practice
Plus - choose 1 course from:
BUS106	12	Introductory Accounting
BUS107	12	Accounting for Non-Accountants

NB: Students wishing to undertake further Accounting courses must choose BUS106 Introductory Accounting as it is a prerequisite for further Accounting studies. Other students may choose either BUS106 or BUS107.

Tourism Major Courses

Code	Units	Title
7 required courses:
TSM210	12	Tourism Management
TSM211	12	Tourist Behaviour and Special Interests
TSM221	12	Tourism Policy, Planning and Development
TSM222	12	Ecotourism: a Sustainable Option?
TSM312	12	Sustainable Tourism
TSM313	12	Tourism, Technology and Innovation
TSM323	12	Practicum in Tourism
Plus - choose 1 course from:
IBS321	12	International E-Business Marketing Strategy
MGT210	12	Project and Event Management*
MKG211	12	Services Marketing
MKG221	12	Sport and Event Marketing
ENP240	12	Interpretation: Environment, Heritage and Tourism*

Advanced Courses

Choose 8 courses which may comprise: a second major; or 2 minors; or a minor and 4 electives. These 4 electives may be chosen from any Faculties (Business, Arts and Social Sciences# or Science#).

Program Requirements and Notes

1. No more than 10 introductory level courses are to be completed, including Core Courses, in the Bachelor of Business.

2. Refer to the Academic Rules.

3. Refer to Explanation of Terms.

* Subject to final approval.

# Subject to the approval of the Business Faculty Program Administrator.

^ Top of Page ^