Bachelor of Business (Marketing) - University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing)

Start studying this degree from home. Due to the evolving situation with the COVID-19 pandemic, USC’s classes in Semester 2, 2020 are ready to be delivered online, though we’ll be teaching face-to-face again as soon as we can!

*International students who are offshore (outside of Australia) should contact USC International to discuss their study options.

QTAC applications are open now.

Connect brands with customers

This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.

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Study locations
  • Sunshine Coast
  • Moreton Bay
  • Caboolture
CRICOS code
028846A
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Annual tuition fee 2020
A$24,000
Estimated total tuition fee *
A$72,000
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2020 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • ^First year courses offered at Moreton Bay campus from Semester 1, 2020.
Study locations QTAC code
  • Sunshine Coast 012051
  • Moreton Bay 014141^
  • Caboolture 018141
Minimum selection threshold
ATAR - 54.55 OP - 18 Rank - 64
USC program code
BU351
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Study mode
Blended Learning
Recommended prior study
English; Maths A, B or C
Total courses
24
Total units
288
Footnotes
  • ^First year courses offered at Moreton Bay campus from Semester 1, 2020.
Student profile
Explore the likely peer cohort in the student profile data
Inherent Academic Requirements
Prospective students should consider the Inherent Academic Requirements before applying to study this program.
Program coordinator
Professor Maria Raciti

In this program you will:

  • Understand what drives customers, and how to develop products and campaigns that meet their needs
  • Learn the strategies that underpin successful marketing in traditional and digital environments
  • Build advanced critical thinking, communication and presentation skills
  • Develop your portfolio with industry projects and insights
  • Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
  • Marketing coordinator
  • Media manager
  • Brand manager
  • Product developer
  • Public relations officer
  • Social marketing specialist

What will I study?

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

The recommended study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this recommended study sequence to guide enrolment.

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Program structure

Total units:

Study sequence

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Questions? Ask us anything about studying this program. Alternatively, contact Student Central with any student-related enquiries.

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