Bachelor of Business (Marketing) - University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing)

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Connect brands with customers

This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.

Study locations
  • Sunshine Coast
  • Moreton Bay
Refer to the program footnotes
CRICOS code
028846A
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Annual tuition fee 2021
A$24,400
Estimated total tuition fee *
A$73,200
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2021 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
Study locations QTAC code
  • Sunshine Coast 012051
  • Moreton Bay ^ 014141
  • Online 015033
Refer to the program footnotes
Minimum selection threshold
ATAR - 54.55 OP - 18 Rank - 64
USC program code
BU351
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Study mode
Blended Learning
Recommended prior study
English; General Maths, Maths Methods or Specialist Maths
Total courses
24
Total units
288
Footnotes
  • ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.

In this program you will:

  • Understand what drives customers, and how to develop products and campaigns that meet their needs
  • Learn the strategies that underpin successful marketing in traditional and digital environments
  • Build advanced critical thinking, communication and presentation skills
  • Develop your portfolio with industry projects and insights
  • Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
  • Marketing coordinator
  • Media manager
  • Brand manager
  • Product developer
  • Public relations officer
  • Social marketing specialist

Please note: In 2021, all first-year courses in this degree will be available online. Second-year courses will be offered online from 2022, and third-year courses from 2023. If you wish to study online and are intending to apply for credit for previous studies, please contact Student Central to discuss your options.

What will I study?

Select your location, starting year and starting semester below to display your program structure and study sequence.

Select your location, starting year and starting semester below to display your program structure and study sequence.

The study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this study sequence to guide enrolment.

Program structure

Total units:

Study sequence

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