Connect brands with customers
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2021 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
- Student profile
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Explore the likely peer cohort in the student profile data
- Inherent Academic Requirements
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Prospective students should consider the Inherent Academic Requirements before applying to study this program.
- Program coordinator
- Professor Maria Raciti
In this program you will:
- Understand what drives customers, and how to develop products and campaigns that meet their needs
- Learn the strategies that underpin successful marketing in traditional and digital environments
- Build advanced critical thinking, communication and presentation skills
- Develop your portfolio with industry projects and insights
- Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
- Marketing coordinator
- Media manager
- Brand manager
- Product developer
- Public relations officer
- Social marketing specialist
Please note: In 2021, all first-year courses in this degree will be available online. Second-year courses will be offered online from 2022, and third-year courses from 2023. If you wish to study online and are intending to apply for credit for previous studies, please contact Student Central to discuss your options.
What will I study?
Select your location, starting year and starting semester below to display your program structure and study sequence.
Select your location, starting year and starting semester below to display your program structure and study sequence.
The study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this study sequence to guide enrolment.