Connect brands with customers
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2021 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
- Student profile
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Explore the likely peer cohort in the student profile data
- Inherent Academic Requirements
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Prospective students must consider the Inherent Academic Requirements before applying to study this program.
- Program coordinators
- Professor Maria Raciti Dr Aimee Riedel
In this program you will:
- Understand what drives customers, and how to develop products and campaigns that meet their needs
- Learn the strategies that underpin successful marketing in traditional and digital environments
- Build advanced critical thinking, communication and presentation skills
- Develop your portfolio with industry projects and insights
- Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
- Marketing coordinator
- Media manager
- Brand manager
- Product developer
- Public relations officer
- Social marketing specialist
What will I study?
Select your location, starting year and starting semester below to display your program structure and study sequence.
Select your location, starting year and starting semester below to display your program structure and study sequence.
The study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this study sequence to guide enrolment.
Program structure
Total units:
Study sequence
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