CMN120 Public Relations: Contemporary Perspectives - University of the Sunshine Coast, Queensland, Australia

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CMN120 Public Relations: Contemporary Perspectives

This course introduces you to the role of public relations across a range of sectors in a global media environment. You will explore notions such as propaganda, rhetoric and public opinion and examine tactics and strategies deployed by practitioners to influence the public sphere. Via case studies you will develop a critical understanding of PR practices, gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations and communities, and how they can better address the needs of all stakeholders.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1
  • Online: Semester 1
Units
12.00
EFTSL
0.125
Student contribution band
Band 4A
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
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Course outline

CMN120 Course Outline Semester 1, 2020 (PDF 253KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.