This course introduces you to the role of public relations across a range of sectors in a global media environment. You will explore notions such as propaganda, rhetoric and public opinion and examine tactics and strategies deployed by practitioners to influence the public sphere. Via case studies you will develop a critical understanding of PR practices, gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations and communities, and how they can better address the needs of all stakeholders.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Online: Semester 1
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.