CMN226 Advertising: Copy and Image - University of the Sunshine Coast, Queensland, Australia

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CMN226 Advertising: Copy and Image

This course examines the use of creative communication in the advertising and communication industry and its relationship with media and consumers. The emphasis is on use of copy and visuals in creating paid, owned and earned advertising across different media platforms and the application of persuasive communication strategies and techniques. You will be encouraged to develop creative written and visual concepts to meet the needs of the client.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1
Units
12.00
EFTSL
0.125
Student contribution band
Band 1
Tuition fee
Clinical Psych, Foreign Languages, Visual & Performing Arts:
Census date
Academic Calendar
Class timetable
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Course outline

CMN226 Course Outline Semester 1, 2020 (PDF 205KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.