Public Relations Writing introduces you to a range of professional and social communication writing methods and techniques. The course offers rhetorical, source-media and media-user theories as ethical context to developing skills necessary for public relations practice. You will analyse emerging multi-media platforms, online social narratives and interactive audiences and design communication strategies and tactics to engage with and write for targeted audiences via relevant media outlets. In addition, you will collect a portfolio of your own work which will later serve as a valuable resource.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.