Marketing can be applied to social causes to improve the quality of life of individuals and society as a whole. In this course we explore a range of current social causes, such as binge drinking, smoking, gambling, recycling, bullying and blood donation, and consider marketing strategies and tactics that may bring about changes in peoples behaviours. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global well-being and the endeavours of not-for-profit organisations.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Caboolture: Semester 2
- South Bank: Semester 2
- Student contribution band
- Band 3
- Tuition fee
- Law, Accounting, Administration, Economics, Commerce:
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- Class timetable
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.