The MICE (Meetings, Incentives, Conventions and Exhibitions) industry continues to enjoy unprecedented growth as a global phenomenon, with significant contributions in economic and non-economic terms. The course takes a global perspective of case studies and guest speakers from various sectors (PCO’s, trade exhibition promoters, venues and resort/convention facility providers etc.) to provide a contemporary context for examining best practices in the MICE industry. In doing so, the course provides a succinct overview of the major stakeholders in the MICE industry and what fuels their interest and efforts, particularly in terms of realising ROI (return on investment) and giving back to communities.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Fraser Coast: Semester 1
- South Bank: Semester 1
- Student contribution band
- Band 3
- Tuition fee
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