Associate Professor Anthony Bedford | UniSC | University of the Sunshine Coast, Queensland, Australia

Anthony is a data science and analytics specialist with global recognition in performance analysis and industry-focused innovation. An ISPAS Level 5 Accredited Scientific Performance Analyst – the highest level internationally – he blends deep technical capability with extensive leadership experience across higher education and high-performance sport. His industry work spans the creation of analytical ratings, tactical reporting systems, computer-based performance tools, bespoke software, and multidisciplinary solutions that enhance decision-making and competitive outcomes. His research centres on advanced analytical and computer-vision systems for sport and industry, including predictive pipelines and custom performance technologies that support real-time insight and strategic advantage. He has had over a dozen PhD and Masters completions.

Internationally, Anthony is well known through his long-standing leadership within MathSport Australasia, which he has chaired since 2008, hosting its conferences at UniSC on multiple occasions. He has delivered invited presentations and keynote addresses around the world, including the IACSS Pre-Olympic Conference in London, and has may strong collaborations with elite sporting organisations and major commercial partners such as Mizuno, AFL, 2XU, and multiple national sporting bodies. His performance analysis expertise has supported AFL clubs, the Melbourne Vixens, Sunshine Coast Lightning, Netball Australia, Netball New Zealand, and Badminton Australia—spanning two Olympic and three Commonwealth Games cycles. As Co-Head Analyst for the New Zealand Silver Ferns (2022–2026), he contributed to a 2022 Commonwealth Games Bronze Medal, Silver at the 2023 World Cup, and the 2024 Constellation Cup, building on earlier success with the Sunshine Coast Lightning’s 2017–2018 Premierships and 2019 Grand Final appearance.

At UniSC, Anthony has coordinated industry-integrated courses, supervised postgraduate researchers, built major partnerships, and expanded the Sports Tech Research Cluster. He continues to enhance the university’s teaching, research, and global engagement through leadership, collaboration, and innovation.