Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Marketing
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
MKG322 Brand Management
MKG324 Contemporary and Emerging Marketing Perspectives

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 International Marketing
MKG212 Food Marketing
MKG221 Sport and Event Marketing

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Marketing
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Marketing in an International Environment
MGT703 Strategic Management
MKG701 Marketing Management
MKG721 Food Marketing