Bachelor of Arts (Design and Communication)*

• Program Overview
• Career Outcomes
• Professional Membership
• Program Structure
• Program Requirements and Notes

Program Overview

This degree includes computer-based art and design, graphic design, web design, visual communication, information visualisation, desktop publishing, communication, and advertising. It will provide you with knowledge and skills geared to the requirements of the workplace, a feature that prospective employers value.

The Design and Communication program ensures you not only learn about design in both printed and electronic form, but also how design integrates with other areas such as advertising and communication.

Computer-based art and design (CBAD) is an integral part of the program. The two streams, CBAD Graphics/Imaging and CBAD Electronic Media, will provide you with the creative, conceptual and technical skills for a well-rounded career base.

Career Outcomes

If you choose to enter the workforce rather than proceed to graduate studies you may obtain employment in the following fields:

• advertising and communication
• computer-based art and design
• graphic design
• information visualisation
• interpretive design
• multimedia design and development
• packaging
• project manage
• publishing
• visual communication
• web design
• web master

Professional Membership

Depending on their study specialisations, graduates may become members/associate members of various Australian professional bodies.

Program Structure

Core Courses

Code	Units	Title
2 required courses:
COR109	12	Communication and Thought
COR110	12	Innovation, Creativity and Entrepreneurship**

Introductory Courses

Code	Units	Title
3 required courses:
ADN100	12	Introduction to Computer-Based Art and Design
ADN112	12	Visualisation and the Digital Image#
CMN110	12	Australian Media Industries: Introduction to Communication Studies
Plus - choose 2 courses from:
AUS100	12	Australian Spaces: Images of the Urban
AUS110	12	Sport and Leisure Issues
AUS120	12	The TeXt Files: An Introduction to Cultural Studies
AUS130	12	Gizmo: A Social History of Technology
CMN100	12	Critical Reasoning
ENP100	12	Environment and Society
INT100	12	International Politics: An Australian Perspective
INT140	12	An Introduction to Australian Politics: The Makings of a Republic?
SCS100	12	Knowledge, Power and Society
SCS110	12	Society, Culture and Social Change

Advanced Courses

Code	Units	Title
Choose 6 courses from:
ADN211	12	Computer-Based Art and Design: Graphics/Imaging A (Design and Process)
ADN212	12	Computer-Based Art and Design: Graphics/Imaging B (Design and Context)
ADN213	12	Computer-Based Art and Design: Graphics/Imaging C (Corporate Identity and Project Management)
ADN214	12	Computer-Based Art and Design: Graphics/Imaging D (Visual Identity and Exhibition Design)
ADN215	12	Computer-Based Art and Design: Electronic Media A (Interface Design)
ADN216	12	Computer-Based Art and Design: Electronic Media B (Multimedia Architecture and Navigation)
ADN217	12	Computer-Based Art and Design: Electronic Media C (Interactive Media Design)
ADN218	12	Computer-Based Art and Design: Electronic Media D (Digital Video and Sound)
ADN219	12	Computer-Based Art and Design: E (Professional Project)
ADN270	12	Industry Research Project*
ADN273	12	Computer-Based Art and Design: Electronic Media F (Vector Based Web Animation)*
Plus - choose 6 courses from:
CMN211	12	Small Screen, Big Business: The Television Industry
CMN212	12	Public Relations: Functions, Festivals and Celebrations
CMN213	12	Editing for the Communications Professional
CMN214	12	Computer-Assisted Reporting
CMN226	12	Advertising: Copy and Image
CMN227	12	News Rounds*
CMN228	12	The Writer and the Law
CMN229	12	Public Relations: Tourism and Hospitality
CMN230	12	Business Communication
CMN231	12	Public Relations: Corporate and Institutional
CMN233	12	Non-Fiction Writing for the Screen
CMN235	12	News Writing: Print and Broadcast
CMN237	12	Writing for the Web
CMN250	12	Public Relations: Community and Media Liaison

Electives

Choose 5 courses from any Faculty (Arts and Social Sciences, Business or Science)

Program Requirements and Notes

1. Students undertaking studies in CBAD who have not studied Art at senior level, or who do not have experience with drawing and visual communication are encouraged to enrol in ADN110 during their first year of study.

2. No more than 10 introductory courses are to be completed, including Core Courses, in the BA(Des&Comm).

3. No courses may be counted towards more than one major or one minor.

4. Some of the required introductory courses count towards some majors and minors.

5. A maximum of 6 Business or Science courses (76 units) can be included in the BA(Des&Comm).

6. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.

7. Refer to the Academic Rules.

8. Refer to Explanation of Terms.

# Students who have completed the lecture series associated with ADN211, ADN212, ADN215 or ADN216 up to and including Semester 2, 2001, are not eligible to enrol in ADN112.

* This program was formerly called the Bachelor of Arts (Design and Marketing). The structure of the Bachelor of Arts (Design and Communication) permits a minor in marketing to be undertaken.

** Subject to final approval.

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