This course will provide future managers with an understanding of important strategic management concepts and tools for advanced skills and abilities to contribute to an organisation’s strategic development and competitive advantage. Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers must understand their industry’s structure and context, their firm’s external environment as well as having a sound appreciation and knowledge of their business’ internal strengths and weaknesses. It is important that managers can think critically and creatively, in assessing the firm’s situation, as well as formulating and implementing their strategies to ensure their organisation’s success.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Fraser Coast: Semester 2
- Student contribution band
- Band 3
- Tuition fee
- Law, Accounting, Administration, Economics, Commerce:
- Census date
- Academic Calendar
- Class timetable
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.