CMN224 Advertising Campaigns | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

CMN224 Advertising Campaigns

This course focuses on persuasive techniques and creative strategies that underpin effective advertising practice. Students develop and demonstrate knowledge and skills to produce an integrated advertising campaign. Students work in creative teams for about 8 weeks in this course, drawing their collective understanding of advertising theory and practice, and their respective copywriting and design skills, to create an integrated creative and interactive advertising pitch for an external client. This involves client contact, extensive group work and formal presentations to the internal and external panels/client representatives as part of a pitch process.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
Tuition fee
1.4E:AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

View the current course outline for this course

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.