This course focuses on persuasive techniques and creative strategies that underpin effective advertising practice. Students develop and demonstrate knowledge and skills to produce an integrated advertising campaign. Students are formed into creative teams for this course, which draw on their collective understanding of advertising theory and practice, and their respective copywriting, design, and other craft skills, to create a pitch for an external client. This involves client contact, extensive group work and formal presentations to the client as part of a pitch process.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
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- Class timetable
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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.