This course focuses on persuasive techniques and creative strategies that underpin effective advertising practice. Students develop and demonstrate knowledge and skills to produce an integrated advertising campaign. Students work in creative teams for about 8 weeks in this course, drawing their collective understanding of advertising theory and practice, and their respective copywriting and design skills, to create an integrated creative and interactive advertising pitch for an external client. This involves client contact, extensive group work and formal presentations to the internal and external panels/client representatives as part of a pitch process.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.