CMN224 Advertising Campaigns - University of the Sunshine Coast, Queensland, Australia

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CMN224 Advertising Campaigns

This course focuses on persuasive technique and creative strategy found in advertising practice. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork and a reflective analysis, integrate their understanding of theory and practice and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, extensive group work and formal presentations.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 1
Tuition fee
Clinical Psych, Foreign Languages, Visual & Performing Arts:
Census date
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Class timetable
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Course outline

CMN224 Course Outline Semester 2, 2020 (PDF 261KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.