CMN224 Advertising Campaigns | UniSC | University of the Sunshine Coast, Queensland, Australia

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CMN224 Advertising Campaigns

This course focuses on persuasive techniques and creative strategies that underpin effective advertising practice. Students develop and demonstrate knowledge and skills to produce an integrated advertising campaign. Students are formed into creative teams for this course, which draw on their collective understanding of advertising theory and practice, and their respective copywriting, design, and other craft skills, to create a pitch for an external client. This involves client contact, extensive group work and formal presentations to the client as part of a pitch process.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
Units
12.00
Student contribution band
Band 4E
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
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Course outline

View the current course outline for this course

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.