This course focuses on the core persuasive technique and creative strategy that underpin effective advertising practice. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork and a reflective analysis, integrate their understanding of theory and practice and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, extensive group work and formal presentations.
Course detail
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Online: Semester 2
- Units
- 12.00
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
CMN224 Course Outline Semester 2, 2021 (PDF 83KB)
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.