CMN231 Communication Campaign Planning - University of the Sunshine Coast, Queensland, Australia

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CMN231 Communication Campaign Planning

Communication campaigns are increasingly a pervasive feature of our everyday lives. This course introduces you to political, environmental, commercial, risk/disaster management and social action campaigns. As you develop your understanding of relevant interdisciplinary theories around crisis communication, counter disinformation, power, and global issues, you will be introduced to the nuts and bolts of planning a campaign across a range of fields such as government, non-government, not-for-profit, grassroots, and business. You will learn the process of preparing appropriately researched campaign strategies to help communities and organisations solve a problem, raise awareness, or contribute to global citizenry.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Online: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 4E
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

CMN231 Course Outline Semester 2, 2021 (PDF 79KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.