Communication campaigns are increasingly a pervasive feature of our everyday lives. This course introduces you to political, environmental, commercial, risk/disaster management and social action campaigns. As you develop your understanding of relevant interdisciplinary theories around crisis communication, counter disinformation, power, and global issues, you will be introduced to the nuts and bolts of planning a campaign across a range of fields such as government, non-government, not-for-profit, grassroots, and business. You will learn the process of preparing appropriately researched campaign strategies to help communities and organisations solve a problem, raise awareness, or contribute to global citizenry.
Course detail
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Online: Semester 2
- Units
- 12.00
- EFTSL
- 0.125
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
CMN231 Course Outline Semester 2, 2021 (PDF 79KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.