Communication campaigns are increasingly a pervasive feature of our everyday lives. This course introduces you to political, commercial, risk/disaster management and social action campaigns. As you develop your understanding of relevant interdisciplinary theories, you will be introduced to the nuts and bolts of planning a campaign for clients in a range of sectors such as government, non-government, not-for-profit and business. You will learn the process of preparing appropriately researched campaign strategies to help clients solve a problem or capitalise on an opportunity in regard to an internal or external issue.
Course detail
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Units
- 12.00
- EFTSL
- 0.125
- Student contribution band
- Band 1
- Tuition fee
- Clinical Psych, Foreign Languages, Visual & Performing Arts:
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
CMN231 Course Outline Semester 2, 2020 (PDF 241KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.