Business Analytics (BA) involves analysing data in order to gain insight into existing performance and to assist in future planning. This course is designed to provide managers with an understanding of business analytics and its underlying statistical methodologies. The course will use SPSS statistical software applied to a wide variety of business applications, including estimation and predictive analytics.
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.