The marketing of foods is a fascinating and dynamic field of study, with new food trends and issues requiring strategic marketing decisions in order to take advantage of opportunities and deal with challenges in today’s increasingly competitive and global environment. Two key themes underpin this course: the importance of delivering value through effective supply chain design and management, and given people’s food consumption is highly habituated, a focus on driving behavioural change. You will focus on the key marketing tasks for driving change in consumer’s food choices including the need to develop an appealing product, create effective branding and integrated marketing communication strategies and interrupt routine consumption behaviour at the point of sale.
- Enrolled in any PGRD Program
- Semester of offer Subject to change
- Sunshine Coast: Session 7
- Student contribution band
- Band 3
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.