BUS514 Qualitative Research Methods

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BUS514 Qualitative Research Methods


Qualitative Business Research is important in that it can incorporate context into the problem under study. It is a useful approach when little is known about the problem and more information is needed and produces new knowledge about how the business operates in certain contexts. As with quantitative research, qualitative research relies on several methods of data collection and analysis. This course looks at the various methods and provides some insights to the most appropriate method for a given circumstance and context.

Other information

Enrolled in Program BU401, BU402 or BU508
Semester of offer*:
  • Sunshine Coast: Semester 1
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

BUS514 Course Outline Semester 1, 2019 (PDF 191KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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