The Apple brand is worth $241.2 B while Disney is worth $61.3 B (Forbes, 2020). A brand is a firm’s most valuable asset and knowing how to develop and maintain a brand’s equity is a vital skill for every marketer. This course will provide you with an in-depth understanding of how to creatively design marketing strategies and activities to develop and maintain strong brands. Further, you will also learn how to evaluate the positioning and performance of a brand in the current market. Branding theories, concepts, strategies and practices will be examined across a range of real-world contexts, product types and industries.
- Enrolled in any PGRD Program
- Semester of offer Subject to change
- Online: Session 5
- Student contribution band
- Band 3
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.