BUS710 Digital Branding | UniSC | University of the Sunshine Coast, Queensland, Australia

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BUS710 Digital Branding

A brand is a firm’s most valuable asset and knowing how to develop and maintain a brand’s equity is a vital skill for every marketer. This course will provide you with an in-depth understanding of how to creatively design marketing strategies and activities to develop and maintain strong brands. Further, you will also learn how to evaluate the positioning and performance of a brand in the current market. Branding theories, concepts, strategies and practices will be examined across a range of real-world contexts, product types and industries.

Course detail

Enrolled in any PGRD Program
Semester of offer Subject to change
  • Sunshine Coast: Session 5
  • Moreton Bay: Session 5
  • Online: Session 5
Tuition fee
1.4B:Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
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Course outline

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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.