BUS710 Digital Branding - University of the Sunshine Coast, Queensland, Australia

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BUS710 Digital Branding

The Apple brand is worth $241.2 B while Disney is worth $61.3 B (Forbes, 2020). A brand is a firm’s most valuable asset and knowing how to develop and maintain a brand’s equity is a vital skill for every marketer. This course will provide you with an in-depth understanding of how to creatively design marketing strategies and activities to develop and maintain strong brands. Further, you will also learn how to evaluate the positioning and performance of a brand in the current market. Branding theories, concepts, strategies and practices will be examined across a range of real-world contexts, product types and industries.

Course detail

Enrolled in any PGRD Program
Semester of offer Subject to change
  • Sunshine Coast: Session 5
  • Online: Session 5
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

BUS710 Course Outline session 5, 2021 (PDF 76KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.