This course introduces you to the role of communication across a range of sectors in a global media environment. You will explore notions such as media platforms, power, agency, propaganda, rhetoric, and public opinion and examine tactics and strategies to influence the public sphere. Through the development and analysis of case studies, you will develop a critical understanding of strategic communication practices, gaining insights into how the ethical practice of public communication contributes to the sustainability of organisations and communities.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.