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Social MediaMajorMinor

If you are excited by the latest updates in digital media and passionate about communication, consider a career in social media. Social media proficiency is a desirable skill in modern business and your studies will prepare you with the digital skills necessary for a flexible career in business or communications.

This dynamic major will equip you with a variety of multi-disciplinary talents, bringing together core elements from marketing, advertising and journalism.

You will be mentored by award-winning academics with a focus on hands-on professional experience and learn how to create and manage content across multiple platforms, including how to overcome ethical and legal complications.

Take advantage of the opportunity to work with real-world clients and graduate with a portfolio of professional work to present to prospective employers.

Explore the full range of Creative Industries majors and minors.

The Social Media Major can be selected in the Bachelor of Creative Industries, Bachelor of Communication, Bachelor of Design and Bachelor of Business/ Bachelor of Communication.

The Social Media Minor can be selected in the Bachelor of Creative Industries, Bachelor of Communication, Bachelor of Design  and the Bachelor of Nutrition.

Major (8)

For a major in Social Media students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Online: Semester 1, Semester 2
12 
CMN120 Introduction to Contemporary Global Media and Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN208 Issues in Social Media
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
CMN226 Creative and Interactive Advertising
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN276 Social Media Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN308 Social Media: Monitoring and Measurement
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
CMN309 Transmedia Storytelling Campaigns
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 

Minor (4)

For a minor in Social Media students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Online: Semester 1, Semester 2
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN276 Social Media Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN308 Social Media: Monitoring and Measurement
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12