This course explores what makes creative advertising effective in both 'traditional' analog formats and in online digital and social formats. Building on approaches based on broader behaviour change communication, and drawing on insights from consumer psychology and other marketing disciplines, the course explores the science and craft of creating advertising campaigns across different media. Workshops focus on wrangling text and pictures and honing core copywriting creative skills, culminating in the creation of a multi-channel integrated advertising campaign.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
- Tuition fee
- 1.4E:AV Studies, Journalism, Written Comm, Comm and Media nec
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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.