CMN309 Transmedia Storytelling Campaigns - University of the Sunshine Coast, Queensland, Australia

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CMN309 Transmedia Storytelling Campaigns

This course explores transmedia storytelling theory and its practical application in a campaign context. Transmedia storytelling involves three main components. Firstly, an overarching story is told using a range of social media and traditional communication channels. Next, each channel adds something unique to the overall story. Finally, the audience contributes to the overarching story primarily through social media. This course will thoroughly explore each component of transmedia storytelling in terms of its theoretical basis and practical application and how to bring the components together to develop a transmedia storytelling campaign and content for a real client.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 4E
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
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Course outline

CMN309 Course Outline Semester 2, 2021 (PDF 87KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.