EMB752 Customer and market driven planning | UniSC | University of the Sunshine Coast, Queensland, Australia

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EMB752 Customer and market driven planning

The course provides you with an introduction to, and overview of, the marketing function in organisations. The course focuses on the importance of consumer analysis as the basis of all marketing decision making. The course will use a case study approach to the impact of environmental scanning and analysis on the effective development of marketing plans.

Course detail

Enrolled in Program BU791
MBA702 or MKG701
Semester of offer Subject to change
  • Sunshine Coast: Not Currently Offered
Tuition fee
1A:Executive Master of Business Administration (EMBA)
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Course outline

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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.