EMB752 Customer and market driven planning - University of the Sunshine Coast, Queensland, Australia

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EMB752 Customer and market driven planning

The course provides you with an introduction to, and overview of, the marketing function in organisations. The course focuses on the importance of consumer analysis as the basis of all marketing decision making. The course will use a case study approach to the impact of environmental scanning and analysis on the effective development of marketing plans.

Course detail

Prerequisite
Enrolled in Program BU791
Antirequisite
MBA702 or MKG701
Semester of offer Subject to change
  • Sunshine Coast: Session 3
Units
6.00
EFTSL
0.0625
Student contribution band
Tuition fee
Executive Master of Business Administration (EMBA):
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

EMB752 Course Outline session 3, 2020 (PDF 232KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.