In this course you will explore the opportunities and challenges facing food marketers in today’s increasingly competitive and global environment. Two themes underpin this course: the importance of supply chain development and management, and given food consumption is highly habituated, a focus on driving behavioural change. The key tasks in driving change include developing an appealing offer, developing an effective brand strategy and interrupting routine behaviour at point of sale (POS).
- Semester of offer Subject to change
- Student contribution band
- Band 3
- Tuition fee
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The outline for this course is currently unavailable.