MKG212 Food Marketing - University of the Sunshine Coast, Queensland, Australia

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MKG212 Food Marketing

In this course you will explore the opportunities and challenges facing food marketers in today’s increasingly competitive and global environment. Two themes underpin this course: the importance of supply chain development and management, and given food consumption is highly habituated, a focus on driving behavioural change. The key tasks in driving change include developing an appealing offer, developing an effective brand strategy and interrupting routine behaviour at point of sale (POS).

Course detail

Prerequisite
BUS105
Semester of offer Subject to change
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
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Course outline

The outline for this course is currently unavailable.