BUS105 Marketing Essentials - University of the Sunshine Coast, Queensland, Australia

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BUS105 Marketing Essentials

Marketing plays an important role in society and is a central function of any organisation. It is necessary in public and private, and profit and non-profit sectors. As such, this course is not just designed for marketing and business students, but for anyone interested in developing an understanding of how marketing influences you daily. In this course, you will learn that marketing is much more than selling and advertising, and involves a range of activities designed to create, communicate and facilitate the responsible exchange of value between numerous stakeholders.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Fraser Coast: Semester 1
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

BUS105 Course Outline Semester 2, 2020 (PDF 257KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.