MKG222 Marketing for Social Change | UniSC | University of the Sunshine Coast, Queensland, Australia

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MKG222 Marketing for Social Change

Marketing can be used to tackle wicked social problems such as smoking, gambling, obesity and mental health. In this course, we explore a range of wicked social problems and develop marketing strategies and tactics to bring about positive behaviour changes that benefit individuals, communities and society. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global wellbeing and the endeavours of non-profit organisations.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Not Currently Offered
  • Moreton Bay: Not Currently Offered
  • Caboolture: Not Currently Offered
  • South Bank: Not Currently Offered
  • Online: Not Currently Offered
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
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Course outline

View the current course outline for this course

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.