MKG222 Marketing for Social Change - University of the Sunshine Coast, Queensland, Australia

Accessibility links

MKG222 Marketing for Social Change

Marketing can be used to tackle wicked social problems such as smoking, gambling, obesity and mental health. In this course, we explore a range of wicked social problems and develop marketing strategies and tactics to bring about positive behaviour changes that benefit individuals, communities and society. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global wellbeing and the endeavours of non-profit organisations.

Course detail

Prerequisite
BUS105
Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

MKG222 Course Outline Semester 2, 2020 (PDF 213KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.