We know sustainability is important for the future of our planet, and its inhabitants. But can sustainability practices also add real financial value to the world of business?
Led by Dr Jane Menzies, MBA Coordinator, we'll explore local perspectives on sustainability with Dr Rory Mulcahy, Senior Lecturer in Marketing, and global perspectives with Prof Dr Deane Harder, Bern University of Applied Sciences (Switzerland).
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Using real-life case studies, Rory and Deane investigate the multi-layered benefits of adopting sustainable business practices, from reducing environmental impact to enhancing brand reputation and stakeholder engagement.
Whether you’re a sole entrepreneur or working in a small start-up or a large organisation, discover how integrating sustainable practices into your business operations can lead to long-term success, resilience and a positive impact on society.
You can also find out more about the MBA and other postgraduate business programs at UniSC.
About the presenters
Dr Jane Menzies is a Senior Lecturer in International Business at UniSC. She is also the MBA and Postgraduate Business Coordinator at UniSC. Jane has been involved in teaching MBA and Postgraduate students since 2006, both here at UniSC and at Deakin University. She has also previously been the Director for the Master of Business Administration (International), and Master of Commerce at Deakin University. Jane has published widely in the international business field, in top journals such as Management International Review, Human Resource Management Review, International Journal of Consumer Studies, and Thunderbird International Business Review.
Dr Rory Mulcahy is a Senior Lecturer at UniSC the School of Business and Creative Industries. His research focuses on topics such as consumer vulnerability, emotions, technology, and sustainability. He has collaborated with various organisations, including government, NGO's, and start-ups. He has published his works in the Journal of Service Research, European Journal of Marketing, and Industrial Marketing Management.
Prof Dr Deane Harder is a research professor at Bern University of Applied Sciences in Switzerland, and his research and teaching interests are in corporate development, strategy, sustainability, and system dynamics. Deane is involved in teaching the MBA and other masters-level students. Deane also has extensive experience as a consultant and worked with PWC helping businesses implement sustainability.