Sustainable Tourism Development; integrating communities, culture, and environment
This is the sixth time this program has been delivered in Indonesia and Australia; more than any other Short Course offered through AAI, further similar programs have been delivered twice to participants from Sri Lanka. The program cultivates a tourism strategy for a specific tourism sector; analysing the role of existing policies and regulations play in developing the sector by identifying key factors in ecotourism and tourism businesses built on natural resources.
The program is designed to increase participants’ skills and knowledge to:
- understand the concept of sustainable tourism in a global context and understand the importance of responsible consumption in the tourism sector;
- understand the role of community, province/state and federal level operators in tourism sector development and identify ways for effective collaboration;
- ensure tourism does not affect the sustainability of natural, heritage and cultural resources of a destination or site;
- enhance tourism business planning processes and cooperation between tourism operators, travel agents, associations, local and federal governments;
- improve the governance and sustainable planning of tourism destinations;
- analyse key legal, social, political, environmental, and economic drivers that enable and limit tourism sector development and understand their impact on the sector;
- develop business and marketing plans, including market/competitor/experience analyses, strategies, operational plans, product development and commercialisation of tourism experiences, finance monitoring and management, and accessing finance and attracting investment;
- understand the role tourism plays in developing economic growth, creating jobs and building sustainable livelihoods for communities.
- identify through benchmarking different methods and benefits of running sustainable tourism operations.
Assoc. Prof Harriot Beazley