MKG322 The Power of Brands

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MKG322 The Power of Brands

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Woolworths vs. Coles, Samsung vs. Apple, Nike vs. Adidas. People buy products not simply for what they are, but for what they mean. A brand is a firm’s most valuable asset. It can assist in attracting customers, differentiating products and creating a barrier to entry for competitors. This course will provide you with an understanding of how to design marketing strategies and activities to build, maintain and evaluate strong brands. Branding theories, concepts, strategies and practices will be examined across a range of real-world contexts, product types and industries.

Other information

Prerequisite:
BUS105
Semester of offer*:
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG322 Course Outline Semester 1, 2019 (PDF 217KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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