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Courses and programs Majors and minors Marketing
In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.
The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.
Career opportunities
Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.
Major (8)
For a major in Marketing, students must successfully complete 8 courses:
Course Semester of offer Requisites BUS105 Marketing Essentials Sunshine Coast : Semester 1, Semester 2Moreton Bay : Semester 1, Semester 2Fraser Coast : Semester 1Online : Semester 1, Semester 2 MKG210 Consumer BehaviourSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1 MKG211 Services MarketingSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1Pre: BUS105 MKG220 Marketing CommunicationSunshine Coast : Semester 2Moreton Bay : Semester 2South Bank : Semester 2Online : Semester 2Pre: BUS105 MKG221 Sports MarketingSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1Pre: BUS105 MKG222 Marketing for Social ChangeSunshine Coast : Semester 2Moreton Bay : Semester 2South Bank : Semester 2Online : Semester 2Pre: BUS105 MKG322 Building and Managing BrandsSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1Pre: BUS105 MKG324 Marketing Futures Sunshine Coast : Semester 2Moreton Bay : Semester 2South Bank : Semester 2Online : Semester 2Pre: BUS105 and MKG210
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
Course Semester of offer Requisites BUS105 Marketing Essentials Sunshine Coast : Semester 1, Semester 2Moreton Bay : Semester 1, Semester 2Fraser Coast : Semester 1Online : Semester 1, Semester 2 MKG210 Consumer BehaviourSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1 MKG211 Services MarketingSunshine Coast : Semester 1Moreton Bay : Semester 1South Bank : Semester 1Online : Semester 1Pre: BUS105 MKG220 Marketing Communication Sunshine Coast : Semester 2Moreton Bay : Semester 2South Bank : Semester 2Online : Semester 2Pre: BUS105
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses from:
Course Semester of offer Requisites BUS710 Digital Branding Pre: MKG701 Marketing in a Global Environment Sunshine Coast : Session 1, Session 3Pre: Anti:
Plus select 2 courses from:
Course Semester of offer Requisites BUS703 Evidenced Based Decision Making Sunshine Coast : Session 5Pre: Anti: EMB753 BUS704 Finance and Accounting for ManagersSunshine Coast : Session 2, Session 6Pre: Anti: EMB763 or ACC511 BUS705 Innovation Management and Professional DevelopmentSunshine Coast : Session 2, Session 7South Bank : Session 2Online : Session 2, Session 7Pre: Anti: EMB751 MGT701 Leading and Managing OrganisationsSunshine Coast : Session 3, Session 6South Bank : Session 3Online : Session 3, Session 6Pre: SC410 , SC411 , SC425 , SC404 or SC405 and 280 units completed towards these Programs)Anti: EMB757 MGT703 Strategy, Governance and Ethics Sunshine Coast : Session 2, Session 7South Bank : Session 2Online : Session 2, Session 7Pre: Anti: EMB762
