Marketing - University of the Sunshine Coast, Queensland, Australia

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Marketing

Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Fraser Coast: Semester 1
  • Online: Semester 1, Semester 2
 
MKG210 Consumer Behaviour
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
 
MKG211 Services Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • South Bank: Semester 2
  • Online: Semester 2
Pre: BUS105
MKG221 Sports Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
Pre: BUS105
MKG222 Marketing for Social Change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • South Bank: Semester 2
  • Online: Semester 2
Pre: BUS105
MKG322 Building and Managing Brands
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
Pre: BUS105
MKG324 Marketing Futures
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • South Bank: Semester 2
  • Online: Semester 2
Pre: BUS105 and MKG210

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Fraser Coast: Semester 1
  • Online: Semester 1, Semester 2
 
MKG210 Consumer Behaviour
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
 
MKG211 Services Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • South Bank: Semester 2
  • Online: Semester 2
Pre: BUS105

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerRequisites
BUS710 Digital Branding
  • Online: Session 5
Pre: Enrolled in any PGRD Program
MKG701 Marketing in a Global Environment
  • Sunshine Coast: Session 1, Session 3
  • Online: Session 1, Session 3
Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726

Plus select 2 courses from:

CourseSemester of offerRequisites
BUS703 Evidenced Based Decision Making
  • Sunshine Coast: Session 5
  • Online: Session 2, Session 5, Session 7
Pre: Enrolled in any PGRD Program
Anti: MBA703 or EMB753
BUS704 Finance and Accounting for Managers
  • Sunshine Coast: Session 2, Session 6
  • Online: Session 2, Session 6
Pre: Enrolled in any PGRD Program
Anti: MBA713 or EMB763 or ACC511
BUS705 Innovation Management and Professional Development
  • Sunshine Coast: Session 2, Session 7
  • South Bank: Session 2
  • Online: Session 2, Session 5, Session 7
Pre: Enrolled in any PGRD Program
Anti: MBA701 or EMB751
MGT701 Leading and Managing Organisations
  • Sunshine Coast: Session 3, Session 6
  • South Bank: Session 3
  • Online: Session 3, Session 6
Pre: Enrolled in any PGRD Program or (enrolled in Program SC410, SC411, SC425, SC404 or SC405 and 280 units completed towards these Programs)
Anti: MBA707 or EMB757
MGT703 Strategy, Governance and Ethics
  • Sunshine Coast: Session 2, Session 7
  • South Bank: Session 2
  • Online: Session 2, Session 7
Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762