Public Relations’ influence on society is accelerating in a local-global environment that is changing with new media, new audiences and new opportunities. This course introduces the values, ethos, ethics, history and theories of public relations engaging you with the challenges of the practice in the twenty-first century. Via local and international case studies you will develop a critical and analytical understanding of theory and practice gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations, addresses the needs of communities and builds public and corporate citizenship.
Other information
- Antirequisite:
- CMN250 or CMN550
- Semester of offer: *
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- Sippy Downs: Semester 1
- Units:
- 12.00
- EFTSL:
- 0.125
- Student contribution band:
- Band 1
- Tuition fee:
- Clinical Psych, Foreign Languages, Visual & Performing Arts:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Course outline
CMN120 Course Outline Semester 1, 2018 (PDF 783KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.