International Marketing explores the dimensions of marketing within a global context. The course will include an exploration of the cultural differences in planning and conducting marketing transactions across national borders in order to achieve both organisational and individual objectives. You are introduced to the many forms of entering international markets: export/import, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts. You are required to develop and apply your international market research skills through the development of an international marketing plan for a business.
- Enrolled in any PGRD Program
- Semester of offer Subject to change
- Sunshine Coast: Session 6
- South Bank: Session 6
- Student contribution band
- Band 3
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.