EMB776 Creating and delivering marketing value - University of the Sunshine Coast, Queensland, Australia

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EMB776 Creating and delivering marketing value

The aim of this course is to understand the role of creativity in strategic marketing and explore the concepts of collaboration with both consumers and partners in the value and supply chains. The emphasis here will be on competitive advantage through unique value propositions and positive sum competition.

Course detail

Prerequisite
EMB752 and enrolled in Program BU791
Antirequisite
MBA726 or MKG701
Semester of offer Subject to change
  • Sunshine Coast: Session 5
Units
6.00
EFTSL
0.0625
Student contribution band
Band 3
Tuition fee
Executive Master of Business Administration (EMBA):
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

EMB776 Course Outline session 7, 2018 (PDF 162KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.