IBS200 International Marketing and Markets - University of the Sunshine Coast, Queensland, Australia

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IBS200 International Marketing and Markets

In this digital age, even a small business can market internationally. However, regardless of business size and technical innovation, successful international marketing requires a strong understanding in the many aspects of marketing to a different country. In this course, you will gain theoretical and practical experience in researching and developing a new international marketing plan for a real client situation.

Course detail

Prerequisite
BUS105 or IBS100
Semester of offer Subject to change
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
Units
12.00
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

IBS200 Course Outline Semester 1, 2022 (PDF 86KB)

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.