Consumer behaviour is a fascinating field that studies individuals, groups and organisations and the processes they use to select, secure and dispose of products, services, experiences or ideas. Consumer behaviour blends psychology, sociology, social anthropology, economics and marketing so as to understand the decision-making processes of buyers. This course examines a wide range of consumer behaviour concepts, models and emerging trends that are essential to the marketing success of today’s commercial firms, non-profit organisations and government institutions alike.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Caboolture: Semester 1
- South Bank: Semester 1
- Student contribution band
- Band 3
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.