Consumer behavior is a captivating field that delves into the study of individuals, groups, and organizations, and the processes they use to select, acquire, and dispose of products, services, experiences, or ideas. It combines various disciplines such as psychology, sociology, social anthropology, economics, and marketing to comprehend the decision-making processes of buyers. In this course, we will explore a wide range of consumer behavior concepts, models, and emerging trends that are crucial for the marketing success of commercial firms, non-profit organizations, and government institutions in today's world.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Online: Semester 1
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.