Marketing communication is the vital strategic and tactical process where an entity (whether an individual, business, not-for-profit or government) persuasively communicates with their customers and other stakeholders. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. This course provides students with a theoretical and applied understanding of persuasive marketing communication. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand.
- BUS105 or MKG101
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Caboolture: Semester 2
- South Bank: Semester 2
- Student contribution band
- Band 3
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.