MKG220 Marketing Communication - University of the Sunshine Coast, Queensland, Australia

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MKG220 Marketing Communication

Marketing communication is the vital strategic and tactical process where an entity (whether an individual, business, not-for-profit or government) persuasively communicates with their customers and other stakeholders. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. This course provides students with a theoretical and applied understanding of persuasive marketing communication. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand.

Course detail

Prerequisite
BUS105 or MKG101
Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Caboolture: Semester 2
  • South Bank: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

MKG220 Course Outline Semester 2, 2019 (PDF 215KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.