MKG221 Sports Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MKG221 Sports Marketing

This course applies the knowledge, examples and opportunities of marketing theory to the complex and dynamic industry of sport. Course content draws from foundations of services and marketing concepts and practices. Case studies demonstrate innovative strategies to sports marketing. Critical analysis of international examples and observation research of a live case study during the semester provide relevant connection to practice and contemporary projects for your portfolio. You are encouraged to submit creative, innovative and entrepreneurial recommendations in your assessments.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
Tuition fee
1.4B:Accounting, Business, Law, Economics, Management
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Course outline

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