The course provides you with an introduction to, and overview of, the marketing function in organisations with emphasis on the marketing management perspective. The course looks at how to understand marketing, including the social foundations, human needs and the marketing management process. This course focuses on the segmentation of markets to identify meaningful and effective market segments, selecting target markets and developing positioning strategies. The course also aims to develop your understanding of the importance of the marketing mix, including the development of effective and market-oriented product, pricing, promotional and distribution strategies.
- Enrolled in Program BU791
- MBA702 or MKG701
- Semester of offer*:
- Sunshine Coast: Session 1, Session 3
- Tuition fee:
- Executive Master of Business Administration (EMBA):
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.