MKG221 Sports Marketing

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MKG221 Sports Marketing


This course applies the knowledge, examples and opportunities of marketing theory to the complex and dynamic industry of sport. Course content draws from foundations of services and marketing concepts and practices. Case studies demonstrate innovative strategies to sports marketing. Critical analysis of international examples and observation research of a live case study during the semester provide relevant connection to practice and contemporary projects for your portfolio. You are encouraged to submit creative, innovative and entrepreneurial recommendations in your assessments.

Other information

Semester of offer*:
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Student contribution band:
Band 1
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG221 Course Outline Semester 1, 2020 (PDF 270KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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