MKG220 Marketing Communication

Accessibility links

MKG220 Marketing Communication

Breadcrumbs

Marketing communication is the vital strategic and tactical process where an entity (whether an individual, business, not-for-profit or government) persuasively communicates with their customers and other stakeholders. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. This course provides students with a theoretical and applied understanding of persuasive marketing communication. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand.

Other information

Prerequisite:
BUS105 or MKG101
Semester of offer: *
  • Fraser Coast: Semester 2
  • Gympie: Semester 2
  • Sippy Downs: Semester 2
  • South Bank: Semester 2
  • Caboolture: Semester 2
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Tuition fee:
Law, Accounting, Administration, Economics, Commerce:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

MKG220 Course Outline Semester 2, 2017 (PDF 225KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

Back to top

Searching {{ model.SearchType }} for returned more than {{ model.MaxResults }} results.
The top {{ model.MaxResults }} of {{ model.TotalItems }} are shown below.

Searching {{ model.SearchType }} for returned {{ model.TotalItems }} results.

Searching {{ model.SearchType }} for returned no results.