MKG221 Sport and Event Marketing

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MKG221 Sport and Event Marketing


This course applies the knowledge, examples and opportunities of marketing theory to the complex and dynamic industry of sport and events. Course content draws from foundations of services and marketing concepts and practices. Case studies demonstrate innovative strategies to sports marketing and diverse events. Critical analysis of international examples and observation research of a live case study during the semester provide relevant and contemporary projects for your portfolio. You are encouraged to submit creative, innovative and entrepreneurial recommendations for your event.

Other information

Semester of offer: *
  • Sippy Downs: Semester 2
Student contribution band:
Band 1
Tuition fee:
Behavioural Science, Social Studies:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

MKG221 Course Outline Semester 2, 2017 (PDF 213KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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