Bachelor of Communication

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Bachelor of Communication

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Program summary

Build the skills to change what people understand.

The world is experiencing unprecedented change and communication is at the forefront of this change. Taught by industry professionals, the Bachelor of Communication provides you with the essential combination of theoretical and practice-based digital, social media and communication skills across the communication industries. The program offers you an opportunity to gain both a breadth and depth of knowledge in the core communication disciplines, building your skills and preparing you to work in media, marketing and communication. The ability for you to select a combination of discipline study areas to suit your skills, interests and career aspirations means that you will graduate with a range of proficiencies and flexibility of employment choices in an industry characterised by rapid change.

You can choose to major in Creative Advertising, Journalism, Public Relations and Marketing and benefit from the opportunity to work with real clients developing real communication solutions in our on-campus student communications agency Digitall, or through projects and work placements within industry. As you progress through your degree, your interest in the industry flourishes as briefs from your clients roll in. Real clients with real communication needs waiting to be met, with real deadlines for real markets. You’ll work in agency teams in Digitall. Each of you has a role to play in your team. One is creative director while another leads strategy and yet another liaises with your client and keeps your team on track. Ideas snowball, whiteboards fill with ideas, the best ones turning into communication campaigns that are ready to present to your client – ready to go to market. Imagine this experience on your resume!

Plus, you can travel overseas to global consumer marketplaces such as New York, Singapore, Hong Kong, Shanghai and Vietnam on international industry study tours or undertake life-changing overseas study with a semester abroad at one of our global partner universities through the Study Overseas program.

This is a real-world education for a new world, one where you will create your own career. And we’ll help ensure that you hit the ground running.

Majors

Creative advertising; journalism; marketing; public relations.

Career opportunities

Depending on the major selected: journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, web editing.

Application and admission advice

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What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (6)

COR109 Communication and Thought
BUS105 Introduction to Marketing
CMN102 Creativity and Communication
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising 

Major or minor courses (14)

Select 14 courses toward 2 majors or 1 major and 2 minors from: 

*With the approval of the Program Coordinator, students may replace a specified communication major or minor with a study component^ that the Program Coordinator deems to be equivalent to an approved USC study component, completed or commenced at another university or comparable tertiary institution.

^A coherent set of courses that develop a particular academic theme which is formally recognised on the Official Statement of Academic Record.

Majors

Minors

Elective courses (4)

Select 4 elective courses from either faculty (Arts, Business and Law or Science, Health, Education and Engineering)

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses, including the core course
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
  • Most courses are valued at 12 units unless otherwise specified
  • Required introductory courses may count toward some majors and minors
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Planning your study page to manage your progression
  • You may wish to use electives to complete an additional major or minor
  • Register your selected major(s) and/or minor(s)

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?

Exceptions

The below applicants can apply online directly to USC:

  • USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
  • USC / TAFE Articulation program students; or
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
  • USC students who are currently enrolled in one program and want to study another program concurrently.
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in your courses.

Continuing students

Before you enrol, visit Planning your study to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.

Visit How do I enrol? for enrolment instructions and key dates.

More information

Refer to the Academic Calendar for key semester, session and/or trimester dates.

Search for answers and ask questions via askUSC, or contact Student Central.

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