Build the skills to change what people understand.
The world is experiencing unprecedented change and communication is at the forefront of this change. Taught by industry professionals, the Bachelor of Communication provides you with the essential combination of theoretical and practice-based digital, social media and communication skills across the communication industries. The program offers you an opportunity to gain both a breadth and depth of knowledge in the core communication disciplines, building your skills and preparing you to work in media, marketing and communication. The ability for you to select a combination of discipline study areas to suit your skills, interests and career aspirations means that you will graduate with a range of proficiencies and flexibility of employment choices in an industry characterised by rapid change.
You can choose to major in Creative Advertising, Journalism, Public Relations and Marketing and benefit from the opportunity to work with real clients developing real communication solutions in our on-campus student communications agency Digitall, or through projects and work placements within industry. As you progress through your degree, your interest in the industry flourishes as briefs from your clients roll in. Real clients with real communication needs waiting to be met, with real deadlines for real markets. You’ll work in agency teams in Digitall. Each of you has a role to play in your team. One is creative director while another leads strategy and yet another liaises with your client and keeps your team on track. Ideas snowball, whiteboards fill with ideas, the best ones turning into communication campaigns that are ready to present to your client – ready to go to market. Imagine this experience on your resume!
Plus, you can travel overseas to global consumer marketplaces such as New York, Singapore, Hong Kong, Shanghai and Vietnam on international industry study tours or undertake life-changing overseas study with a semester abroad at one of our global partner universities through the Study Overseas program.
This is a real-world education for a new world, one where you will create your own career. And we’ll help ensure that you hit the ground running.
Creative advertising; journalism; marketing; public relations.
Depending on the major selected: journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, web editing.
Application and admission advice
Contact Student Central
+61 7 5430 2890
Ground floor, Building C, Sippy Downs
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22 November 2017
Oscar winner at USC children’s media symposium
Oscar-winning illustrator Shaun Tan and renowned children’s author and USC Professor of Creative Writing Gary Crew will be among the drawcards for this Saturday’s sessions of the Children’s Media Symposium starting at USC Sunshine Coast on Friday (24 November).
2 November 2017
USC conference draws experts in Australian children’s media
A three-day Children’s Media Symposium at USC Sunshine Coast from 24-26 November is attracting some of Australia’s leading stars of popular children’s television, internet and books.
2 August 2017
USC students use social media to help businesses
A national champion netballer, an assistant seal trainer and an airline pilot are among the USC Social Media students who have helped 47 Sunshine Coast businesses and non-profit groups improve their communication strategies this year.
What will I study
Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.
Introductory courses (6) 72 units
COR109 Communication and Thought
BUS105 Introduction to Marketing
CMN102 Creativity and Communication
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Major or minor courses (14) 168 units
Select 14 courses (168 units) toward 2 majors or 1 major and 2 minors from:
*With the approval of the Program Coordinator, students may replace a specified communication major or minor with a study component^ that the Program Coordinator deems to be equivalent to an approved USC study component, completed or commenced at another university or comparable tertiary institution.
^A coherent set of courses that develop a particular academic theme which is formally recognised on the Official Statement of Academic Record.
Elective courses (4) 48 units
The number of elective courses may vary depending on the major minor combinations chosen.
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequence
This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- You must select and register your compulsory major(s)/minor(s) as soon as possible
- Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
- Required introductory courses may count toward some majors and minors
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.
- Register your selected major(s) and/or minor(s)
How to apply
Am I eligible to apply?
- Confirm that you meet the program specific admission requirements, prerequisites and recommended prior study outlined on Why study this program?
- Confirm that you meet the general undergraduate admission requirements and English Language Proficiency requirements
- Refer to the application dates for cut-off dates and deadlines
- Check your eligibility for credit
- Refer also the the Student Profile for a representation of the likely peer cohort studying this program.
Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?
The below applicants can apply online directly to USC:
- Tertiary Preparation Pathway (TPP) student currently enrolled in, or have had an enrolment in the previous two years
- USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement
- USC / TAFE Articulation program students
- USC students who are currently enrolled in one program and want to study another program concurrently
- Former USC student who has been excluded from study at USC
Apply direct to USC International
International students should contact USC International
How to enrol
New to USC?
Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in the correct courses (subjects).
Before you enrol it's important to check your commencing program structure and the published recommended study sequence to make sure you study the right courses at the right time and will be ready to graduate from your degree when you plan to.
To better understand your program structure and for instructions on how to review your progress and plan your remaining courses, visit the Managing your progression page.
Visit How do I enrol? for enrolment instructions and key dates.
View step-by-step instructions to enrol at How do I enrol?
Refer to the Academic Calendar for key dates, including the last day to add, drop or swap a course or class and Census dateas.