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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Caboolture: Semester 1
  • Online: Semester 1, Semester 2
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
MKG210 Consumer Behaviour
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG211 Services Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105
MKG221 Sports Marketing
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105
MKG300 Marketing for Social Change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105
Anti: MKG222
MKG322 Building and Managing Brands
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Caboolture: Semester 1
  • Online: Semester 1, Semester 2
12 
MKG210 Consumer Behaviour
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG211 Services Marketing
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12Pre: BUS105

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Digital Branding
  • Sunshine Coast: Session 5
  • Moreton Bay: Session 5
  • Online: Session 5
12Pre: Enrolled in any PGRD Program
MKG701 Marketing in a Global Environment
  • Sunshine Coast: Session 1, Session 3
  • Moreton Bay: Session 1
  • Online: Session 1, Session 3
12Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Evidenced Based Decision Making
  • Sunshine Coast: Session 5, Session 7
  • Moreton Bay: Session 5
  • Online: Session 5, Session 7
12Pre: Enrolled in any PGRD Program
Anti: MBA703 or EMB753
BUS704 Finance and Accounting for Managers
  • Sunshine Coast: Session 2, Session 6
  • Moreton Bay: Session 6
  • Online: Session 2, Session 6
12Pre: Enrolled in any PGRD Program
Anti: MBA713 or EMB763 or ACC511
BUS705 Innovation Management and Professional Development
  • Sunshine Coast: Session 2, Session 7
  • Moreton Bay: Session 2
  • Online: Session 2, Session 7
12Pre: Enrolled in any PGRD Program
Anti: MBA701 or EMB751
MGT701 Leading and Managing Organisations
  • Sunshine Coast: Session 3, Session 6
  • Moreton Bay: Session 3, Session 6
  • Online: Session 3, Session 6
12Pre: Enrolled in any PGRD Program or (enrolled in Program SC410, SC411, SC425, SC404 or SC405 and 280 units completed towards these Programs)
Anti: MBA707 or EMB757
MGT703 Strategy, Governance and Ethics
  • Sunshine Coast: Session 2, Session 7
  • Moreton Bay: Session 7
  • Online: Session 2, Session 7
12Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762