Bachelor of Creative Industries

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Bachelor of Creative Industries


Program summary

Find your own niche and build an exciting career in the creative industries

This flexible degree can be tailored to suit your own interests and talents to develop specialist creative arts, communications and digital media skills. With the opportunity to select a combination of specific discipline study areas, you’ll graduate with a range of proficiencies and flexibility of employment choices in the growing creative industries.

Creative Industries is one of the fastest growing, most dynamic and diverse employment sectors. But while the production of films, books, games and news remains at the core of creative work, creative workers are not only found by looking in film studios, games companies or artists’ garrets. Skills and capabilities developed in the Bachelor of Creative Industries can be used to create new services, businesses and products that drive innovation in the not-for-profit and government sectors, and throughout the commercial sectors of the economy.

This is a broad-based degree program that enables you to choose from a wide range of study areas, including creative advertising, public relations, creative writing, design, serious games development, screen and media studies, music, fashion and drama.

You'll be offered opportunities to undertake internships with real clients to gain practical experience and develop your network of professional contacts. You can also undertake an industry or research project that will develop, refine and showcase your knowledge and skills in the creative industries. You could even travel abroad to study at one of USC’s 70+ partner institutions worldwide through our Study Overseas program.

When you graduate, take with you a strong industry and business mindset as well as a professional portfolio to make your mark in the creative industries.

Study a major and minor in areas that spark your creative energy.


Please register your major/minor combination in your first semester of study

Creative Advertising; Creative Writing; Drama; Graphic Design; 3D Design; e-Media Design; Marketing; Music; Screen and Media Studies; Serious Games Design.


Creative Advertising; Creative Writing; Drama; Graphic Design; 3D Design; e-Media Design; Marketing; Music; Screen and Media Studies; Serious Games Design; Digital Photographic Practice; Events Management; Entrepreneurship; Fashion; Interactive Narrative; Social Media.

Career opportunities

Multimedia, video game and digital entertainment design, performance creation, screen and media, creative communications, design, marketing.

Application and admission advice

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Music — New in 2017

What would life be without music? USC’s Music major is for music lovers, performers and producers who want to understand the modern music industry and hone their performance skills. You’ll study songwriting and composing, music production and sound engineering, and explore a range of performance techniques and styles, including voice performance.

You'll study under internationally acclaimed musicians, including Artistic Director Sean O'Boyle AM and Director of Vocal Arts Suzanne Kompass.

Learn how to manage the recording process and build an audience through live performances and online. Then, put what you’ve learned into practice through a major music industry project, where you’ll make, produce and release your own recording. Most Music courses do not have prerequisites and can be studied as electives.

Career opportunities

Recording artist, performer, voice performer, producer, songwriter, composer, music industry professional.


The Drama major integrates theory and practice to develop performance makers and educators who can successfully navigate the live performance industry. Studies in acting, directing, devising, theatre history and leadership will give you a strong foundation on which to build your performance-making skills and understandings.

Electives provide options to work with a professional director, explore physical theatre, develop your scriptwriting, and/or undertake an industry placement, where you’ll develop practical skills and valuable industry networks.

The Drama major also builds valuable skills in communication, creative problem solving, critical analysis, teamwork, time management and leadership.

Career opportunities

Director, actor, playwright, producer, educator, performer, community arts worker.

Photo by Lisa Marree Williams.

Screen and Media

The Screen and Media major develops the knowledge and skills you will need to work in the screen and media industries, with a strong focus on combining theory with practical experience.

Study the media and communications sectors, screen aesthetics, and the social impacts of screen media, as well as screen media's history and future.

You'll also engage with experienced industry mentors and guest lecturers and gain practical skills in screen production, screen editing and screenwriting.

Your study will culminate with a capstone industry project, where you will work in a small group to produce a short film.

Career opportunities

Screen producer, media manager, screen editor, film and television critic, screenwriter, cinematographer, media policy advisor, filmmaker.

Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry. You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients.

You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art direction, advertising designer


In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media adviser, event promoter.

Creative Writing

The Creative Writing major gives you hands-on experience in writing, editing and publishing.

Taught by award-winning published authors and illustrators, you’ll study the fundamentals of creative writing craft, explore your own writing style and learn the tools of the publishing industry.

With a choice of electives, you can specialise in writing for youth, writing for the illustrated book, or online publication.

You'll also develop professional skills in written communication, critical analysis, teamwork and leadership.

Career opportunities

Author, editor, publisher, educator, professional writer, journalist.

Serious Games

The rapidly growing Serious Games industry focuses on solving real-world problems using the universal appeal of play. In this major, you'll learn how to design and deliver game experiences to drive positive change in education, healthcare, marketing and more.

In the Serious Games major you will study game-based learning, puzzle design and game production, and use these skills to create emotionally rich and challenging experiences within your own games and simulations, including experiences for PC, mobile and virtual reality.

You can take your newfound knowledge and skills into the many companies that are now growing around the games industry.

Career opportunities

Job opportunities include embedded roles in government agencies and not-for-profits, as well as video games publishing, marketing, production and management.

e-Media Design

In the e-Media major you will engage in the online design and development of a professional website portfolio, in addition to either undertaking an industry placement or engaging in the design and development of a substantial website project.

The major integrates the development of front-end coding skills and website interface design, and includes capabilities in website and graphic design, wireframing, responsive layout design, accessibility and usability.

You will also develop skills in visual and written communication for the Internet, creative problem solving, creative and analytical thinking strategies, time management and project management.

Career opportunities

Front-end website designer and / or developer, user interface designer and / or developer, website project manager.

Graphic Design

The Graphic Design major prepares you to work as an independent designer or industry employed practitioner, with an understanding of the cultural, conceptual and technological perspectives and attributes required for reflective professional practice and a commitment to ongoing problem solving through visual communication.

The major integrates the technical, creative and conceptual skills to create design outcomes that meet client requirements, whilst engaging with industry networks and sources. A framework of design theory and practice and the ability to analyse and synthesise information from a range of sources to generate design solutions underpins this.

Choose to intern at a studio or agency or complete a professional client project, including a graduate portfolio exhibition.

Career opportunities

Art director, creative director, advertising executive, publishing, book layout design, magazine layout, illustration. Leisure and tourism industries, product design, photographic editing, community services.

3D Design 

Do you love to create your own stories, worlds, props and characters, and bringing these to life? Do you want to learn how to visualise complex information and concepts in a way that fosters efficient and effective understanding of it?

The 3D Design major will provide you with theory, skills and hands-on experiences you need to take on a career in 3D design or animation for interactive media, visualisation, film, TV, games, advertising and information/education.

You will learn 3D-modeling processes using industry standard software. Project based learning will enable you to gain an understanding of approaches to storyboarding, object modelling, character design, rigging, texturing and rendering.

You will learn about animation post-production and composition using a match-moving software, composition software and a special effects software that brings together 2D and 3D renders, green-screen video footage, photographs, text, vector artwork, and sound and music to make it all come alive.

You will also have the chance to complement your specialisation by taking elective subjects in Graphic Design, Electronic Media Design or Screen and Media, and Communication Design.

Career opportunities

2D and 3D animator, concept artist, 2D and 3D generalist, visualisation artist, visual effects (VFX) designer, character designer, environment designer, compositor.

What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (3)

CMN102 Creativity and Communication
CMN103 Introduction to the Creative Industries
COR109 Communication and Thought

Advanced course (13)

Select 1 course from:

CMN303 Creative Industries Project
ENT311 New Venture Establishment

PLUS select 12 courses to complete 1 major and 1 minor from:

Major courses

Creative Advertising
Creative Writing
Graphic Design
3D Design
e-Media Design
Screen and Media Studies
Serious Games Design

Minor courses

Creative Advertising
Creative Writing
Graphic Design
3D Design
e-Media Design
Screen and Media Studies
Serious Games Design
Digital Photographic Practice
Events Management
Social Media
Interactive Narrative

Elective courses (8)

Select 8 elective* courses from either the Faculty of Arts, Business and Law or the Faculty of Science, Health, Education and Engineering. Students are strongly encouraged to use their electives to complete an additional major or minor in the available Creative Industries disciplines.

*The number of elective courses may vary depending on the major/minor combinations chosen

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • Important: Some major/major and major/minor combinations may need to be commenced in the first semester of study to complete in the minimum duration.
  • Register your selected major(s) and/or minor(s)
  • Refer to the Planning your study page to manage your progression
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods
  • Some required introductory courses may count towards some minors
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • You may wish to use electives to complete an additional major or minor
  • Only the first-year of the program is offered at Caboolture, the remainder of the program must be completed at Sippy Downs

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?


The below applicants can apply online directly to USC:

  • USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
  • USC / TAFE Articulation program students; or
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
  • USC students who are currently enrolled in one program and want to study another program concurrently.
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in your courses.

Continuing students

Before you enrol, visit Planning your study to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.

Visit How do I enrol? for enrolment instructions and key dates.

More information

Refer to the Academic Calendar for key semester, session and/or trimester dates.

Search for answers and ask questions via askUSC, or contact Student Central.

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