MKG701 Marketing Management

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MKG701 Marketing Management


There is increasing recognition that effective marketing is the cornerstone to organisational success. Whether you need to undertake marketing for, or manage the marketers of, your business this course will open your eyes to the customer centric perspective and how to develop your business’s enduring value proposition. Based on theory and principles for planning, implementing and controlling the marketing function in all kinds of organisations, topics covered include understanding the marketing environment, buyer behaviour, marketing research and marketing planning for managing the marketing mix.

Other information

Enrolled in any PGRD Program
MBA702 and MBA726
Semester of offer*:
  • Sunshine Coast: Session 3
  • South Bank: Session 3
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG701 Course Outline session 3, 2020 (PDF 241KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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