MKG701 Marketing Management - University of the Sunshine Coast, Queensland, Australia

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MKG701 Marketing Management

There is increasing recognition that effective marketing is the cornerstone to organisational success. Whether you need to undertake marketing for, or manage the marketers of, your business this course will open your eyes to the customer centric perspective and how to develop your business’s enduring value proposition. Based on theory and principles for planning, implementing and controlling the marketing function in all kinds of organisations, topics covered include understanding the marketing environment, buyer behaviour, marketing research and marketing planning for managing the marketing mix.

Course detail

Prerequisite
Enrolled in any PGRD Program
Antirequisite
MBA702 and MBA726
Semester of offer Subject to change
  • Sunshine Coast: Session 3
  • South Bank: Session 3
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

MKG701 Course Outline session 3, 2020 (PDF 241KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.